Digital Marketing Course in Coimbatore

Weox Technologies offers digital marketing courses in Coimbatore. This course you can study online to learn about the most important digital marketing services with real-time tasks because Weox Technologies is a leading digital marketing services company in Coimbatore that offers this course. Our Weox Technologies Digital Marketing course will help you understand digital marketing and its methods, like SEO, SEM, SMM, SMO, Content Marketing, Email Marketing, Google Ads, PPC, Google My Business and many more.

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Digital Marketing Course in Coimbatore, India - Learn the Latest Strategies

Digital Marketing Course in Coimbatore, India

A Top Digital Marketing Company provides digital marketing Courses in Coimbatore, India, with fully real-time top and effective industrial projects. The course is designed to give students a solid understanding of digital marketing fundamentals and how to apply digital marketing techniques to push corporate success. The programme is offered full-time, with students able to study it in its entirety or pick specific subjects. The course is also modular, allowing students to learn at their own pace and select whether they want to do it full-time or part-time.

Digital marketing is one of the best options for a satisfying career. With so many opportunities and such high compensation in the industry, now is the time to enrol in a digital marketing school. Organizations must now have a strong online presence; to do so, they must seek aid from digital marketing services. As a result, anyone interested in pursuing a career in this field has various possibilities. 

Why do you want to learn digital marketing?

Our digital marketing course in Coimbatore, India, allows students to learn about various topics and become experts while obtaining a high-quality education and following the best career path. It is a fantastic opportunity for many students since they provide the most career opportunities in numerous fields, and you can work from home according to your preferences. While it is one of the most popular courses where people change their preferences and spend their time on social media platforms, it helps us attract and engage our customers through an online platform.

Weox Technologies offers entrepreneurs and business owners the most advanced digital marketing course training. The training programme is specifically developed to familiarise them with all aspects of digital marketing. This course will teach you how to use digital marketing to achieve a financial return for your company. The best part is that you can master all digital marketing techniques in only a few months. With this information, you can run your business online on your own. Digital marketing can help your business grow. If you reside in Coimbatore, India you could come across Weox Technologies, an excellent result-oriented Digital Marketing Company that offers Digital Marketing Training in Coimbatore, India.

Our Weox Digital Marketing Course in Coimbatore, India | Course syllabus

Weox Technologies Digital Marketing Course in Coimbatore - Learn the Basics of Digital Marketing

Digital Marketing Introduction

  • What exactly is marketing?
  • What exactly is digital marketing?
  • Understanding the Marketing Procedure.
  • Contribute to sketching sessions involving non-designersCreate, and pattern libraries.
  • Understanding the Process of Digital Marketing Improving Visibility, What exactly is visibility?
  • Visibility Categories, Visibility Examples, Visitor Participation, What exactly is engagement?
  • Why is it significant?
  • Engagement Examples Increasing Targeted Traffic Marketing that is both inbound and outbound, Turning Visitors into Leads, Conversion Types, and Understanding the Conversion Process, Tools Required.
  • Traditional marketing vs Digital marketing
  • What is the distinction between digital and conventional marketing, and why does it matter?
  • Digital Marketing Tools.
  • How We Utilize Traditional & Digital Marketing.
Comparing Digital Marketing and Traditional Marketing Strategies

Digital Marketing vs Traditional Marketing

  • What is the difference between digital and conventional marketing, and why does it matter?
  • Traditional Marketing Advantages .
  • The Pitfalls of Conventional Marketing.
  • The Advantages of Digital Marketing.
  • Why Does Digital Marketing Outperform Traditional Marketing?
  • Digital Marketing Tools.
  • How We Utilize Traditional & Digital Marketing.
Step-by-Step Guide to Planning a Successful Website

Website Planning Process

  • What exactly is the Internet?.
  • Domain names and domain extensions explained .
  • Websites of many sorts.
  • In terms of functionality.
  • Planning and Designing a Website.
  • Purchasing a domain name and web hosting.
  • Adding a Domain to a Web Server
  • Adding sites and content Plugins.
  • Creating a website in class using a CMS .
  • Determining the website’s goal
  • Choosing the number of pages needed.
  • Considering engagement possibilities.
  • Landing Pages and Search Engine Optimization.
  • Developing a blueprint for each webpage.
Learn Search Engine Optimization with Our Comprehensive SEO Course

Search Engine Optimization

  • Recognize Search Engines and Google.
  • What exactly is SEO? .
  • What exactly is SEO?
  • The Basics of SERP.
  • What exactly are search engines?
  • How search engines function
  • A search engine’s primary functions.
  • What exactly are keywords?
  • Keywords of many kinds.
  • Google’s Keyword Planner
  • Process of keyword research.
  • Understanding keyword combinations.
  • Keywords types
  • Google Search Tips & Tricks.
Step-by-Step Guide to Learn Social Media Marketing

Social Media Marketing

  • What is Social Media?
  • Understanding the existing Social Media .
  • Paradigms & psychology.
  • How social media marketing is different from others?
  • Forms of Internet marketing.
  • Facebook & Instagram marketing.
  • Understanding Facebook & Instagram marketing.
  • Marketing on LinkedIn.
  • What exactly is LinkedIn?
  • Understanding the Difference Between a
  •  LinkedIn Business Profile and an Individual Profile
  • Recognizing Linkedin groups.
  • What is the best way to sell on LinkedIn groups?
  • LinkedIn marketing and best practices
  • Improving the Return on Investment from LinkedIn Ads.
  • Publishing on LinkedIn.
  • Business websites LinkedIn
  • recommendation.
  • Display versus text.
  • Twitter Promotion.
  • Twitter Advertising: Everything You Need to Know.
  • Making campaigns.
  • Types of advertisements.
  • Twitter marketing tools.
  • Twitter Marketing.
  • Recognizing the Video Campaign.
  • Making the First Video Campaign.
  • The significance of video marketing.
  • The Advantages of Video Marketing.
  • Making movies available on video marketing websites
  • Utilizing YouTube for commercial purposes.
  • Developing a YouTube Video Marketing Plan.
  • Getting people to your website from YouTube videos Building Video AD groups Options for Targeting.
Learn How to Use Google Analytics for Better Growth Results

Google Analytics

  • Google Analytics Explained.
  • How Google Analytics Works Understanding the Account Structure of Google Analytics Understanding Google Analytics Insights.
  • Recognizing Cookie Tracking.
  • Google Analytics cookie tracking methods.
  • Begin with Google Analytics
  • How to Create a Google Analytics Account.
  • The distinction between departure rate and bounce rate.
  • How to Lower the Bounce Rate.
  • How to Create Filters and Segments.
  • Understanding objectives and conversions Knowing how to put analytics code to a website.
  • How to Create Goals.
  • Understanding various forms of objectives.
  • Recognizing bounce and bounce rate.
  • How to See Personalized Reports.
  • Keeping an eye on traffic sources.
  • Observing traffic patterns.
  • Taking remedial action as needed.
  • How to Create Goals funnels.
  • The significance of funnels.
  • How to Connect Your AdWords and Analytics Accounts.
  • The Advantages of Integrating AdWords with Analytics.
  • Google Analytics is used to track the effectiveness of marketing efforts.
  • What is link tagging, and how does it work?
  • Recognizing filters and segments.
Learn Google Adwords & Online Display Advertising with Expert Guidance

Google Adwords & Online Display Advertising

  • Outline of Google AdWords.
  • Analyzing organic search results.
  • Introduction to Google Adwords and Pay-Per-Click Advertising.
  • Microsoft Adcenter Overview (Bing & Yahoo).
  • Setting up a Google Adwords account Understanding the structure of an Adwords account.
  • Campaigns, Adgroups, Ads, Keywords, and so forth.
  • Search, display, shopping, and video advertising campaigns.
  • The distinction between a search and a display campaign.
  • Understanding the Google AdWords Algorithm.
  • Understanding objectives and conversions Knowing how to put analytics code to a website.
  • How do Adwords rank advertisements?
  • A detailed explanation of the Adwords algorithm (ads rank) with examples.
  • What exactly is a quality score?
  • Why is a quality score important?
  • What exactly is CTR?
  • Why is CTR important?
  • Recognizing bids.
  • Developing Search Campaigns.
  • Standard, All features, dynamic search, and product listing are the different types of search campaigns.
  • Google Merchant Center.
Learn Email Marketing: Tips, Strategies & Best Practices

Email Marketing

  • What exactly is email marketing?
  • How does email work?
  • Issues encountered when sending mass emails.
  • How can these obstacles be overcome?
  • Opt-in and mass emailing are two types of email marketing.
  • What exactly is opt-in email marketing?
  • Establishing an email marketing account.
  • Top email marketing platforms for opt-ins.
  • Creating lists and a web form.
  • Composing a mass email.
  • What exactly are autoresponders?
  • Creating autoresponders.
  • How does mass emailing work?
  • Recommended practices for sending mass emails.
Learn Lead Generation Strategies for Growing Your Business

Lead Generation for Business

  • Understanding Business Lead Generation.
  • What is the significance of lead generation?
  • Recognizing landing pages.
  • Recognizing a thank-you page.
  • Website versus landing page.
  • Recommended practices for developing a landing page.
  • Best practices for creating a thank-you page.
  • Making a landing page is a good practice activity.
  • Landing page types.
  • Examining trainee-created landing pages.
  • Lead conversion into sales.
  • Creating a lead nurturing plan.
  • Recognizing the lead funnel.
  • Lead nurturing steps.
Learn Content Marketing Strategies and Techniques for Success

Content Marketing

  • What exactly is content marketing?
  • An Overview of Content Marketing.
  • The goal of content marketing.
  • Keyword research to generate content ideas.
  • Content optimization for search engines.
  • Discussing authority on the blog.
  • Steps to Creating an Authority Blog.
  • Methods for monetizing authority blogs.
  • How should you advertise your content?
  • Recognizing the second customer.
  • The significance of a second customer.
  • How to Get a Second Customer.
Learn Blogging & Freelancing to Create a Sustainable Income Stream

Blogging & Freelancing to Make Money

  • What exactly is AdSense?
  • How can I get AdSense approved?
  • A clever method for obtaining Google AdSense approval.
  • Using the interface of your AdSense account.
  • Putting advertising on your blog Then we will disclose a hidden strategy for making money with AdSense.

What is Digital Marketing?

Digital marketing is one approach to advertising one’s products or brands via one or more forms of electronic media. Promotional activities conducted via the Internet, social media, mobile phones, and electronic media could be part of a company’s digital marketing strategy. Digital marketing is a broad term that refers to several promotional methods that employ digital technologies to attract customers. Digital marketing methods include search engine optimization (SEO), search engine marketing (SEM), and link building. There are two types of digital marketing.

Organic search results do not require payment. Your website must be properly optimized to achieve a good rating in such rankings. For example, 10 results appear on a page called organic search results on Google.

Inorganic search results, also known as paid or sponsored listings, are those that you pay to appear for specific keywords. On Google, for example, sponsored listings include 2-5 results on the right side of the page and 2-3 results at the top (usually with a bright yellow backdrop).

Power of Digital and Traditional Marketing Strategies

Difference Between Digital marketing and Traditional Marketing

Traditional marketing incorporates all previous promotional techniques. Examples include business cards, print advertisements in magazines or newspapers, posters, radio and television ads, brochures, and billboards. Digital marketing may take several forms, including a website, banner adverts, social media mentions, and YouTube videos.Traditional marketing results in limited brand or product recognition. However, digital marketing is revolutionary marketing with enhanced functionality. 

Traditional company marketing can reach a certain audience that may not have Internet access, and it may be the only way to get a specific group. Digital marketing, on the other hand, enables access to a large target demographic. Small businesses can compete with larger ones because everyone of any size may have access to various digital tools.

Most Popular Search Engine Google

Google is the world’s most popular search engine. It began in 1996 as a search venture by two Stanford University PhD students, Larry Page and Sergey Brin. They developed a search engine algorithm that ranked Web pages based on their content and keywords and the number of other Web pages linked to them.

This strategy produced more useful results than other search engines, quickly increasing Google’s Web search market share. The Google ranking algorithm was dubbed “PageRank” after being patented in September 2001. Google swiftly established itself as the world’s premier search engine. A robust and attention-grabbing offer is the core of a successful remarketing campaign strategy. We can help you choose the most effective discounts for your target demographic. Our design experts then aid in the construction of distinctive advertisements that get more clicks.

Transform Your Career with a Digital Marketing Course

Digital Marketing Course For Transforming Your Career

Remarketing and retargeting campaigns provide your business with a one-of-a-kind opportunity to create targeted adverts that are only shown to users who have visited your home page or specific pages on your website. This type of marketing keeps your brand in front of prospects after they leave your website, which is incredibly beneficial in today’s fast-paced digital environment. Weox Technologies can help you create a retargeting campaign to pique these prospects’ attention and move them through the marketing funnel. 

By segmenting your audience, creating ad content, and building creatives, we ensure that your campaign is optimized for conversions. We have handled campaigns on various ad retargeting platforms, such as Google AdWords and AdRoll, as well as more strategic channels like Facebook, LinkedIn, and Twitter. We will help you choose the best platforms for your needs and incorporate tried-and-true conversion tactics into your overall marketing strategy. 

Job Opportunities for Digital Marketing Course in Coimbatore

Digital Marketing Manager

A digital marketing manager oversees an organization's digital marketing operations. They are in charge of establishing digital marketing strategies and campaigns based on the aims and objectives of the firm. Digital marketing managers' key responsibility is to optimize and find effective strategies for advertising products/services on the Internet, both organically and paid.

SEO Analyst

The technique of boosting the visibility of a website or a web page in search engine results is known as search engine optimization. Each SEO professional must analyze, assess, and optimize websites using organic SEO tactics. It is also vital to generate content that incorporates powerful keywords to improve website traffic. Because search engine algorithms are always changing, one must watch for the latest trends and news on what adjustments the search engines are doing.

Social Media Manager

Social media marketing is quite prevalent nowadays. A social media manager's most important responsibilities are writing posts and articles, marketing initiatives, and maintaining relationships. Another important consideration for social media managers is establishing interaction and engagement techniques with their audience.

Advertising Manager

An advertising manager manages all aspects of advertising communication and channels to meet the aims and objectives of the firm. The role entails everything from planning to implementation to reporting results. Advertising managers must manage campaigns and projects under strict timeframes.

Content Marketing Manager

As the title suggests, content is critical to this career. Content marketing refers to the process of creating information for the Internet. It may be performed using blog entries, videos, email newsletters, social media content, etc. A content marketer's primary purpose is to create valuable content and distribute it through relevant channels to maintain and attract an audience and increase website traffic. As a content marketer, you must keep a blog, create drip marketing, copywriting, guest blogging, public relations, and video creation.

Talk to Our Sales & Marketing Department Team