Online SEO Certification Courses
Our Weox Technologies Online SEO certification training in Coimbatore, India, will construct your professional SEO skills as you guide nurtured growth in your website’s most effective marketing channel. With our SEO certification course in Coimbatore, India, you will design expertise with many elements of SEO such as keyword research, Keyword Gap, Technical SEO, Link building, SEO Analytics, Competitor analysis, On page SEO, Off-page SEO, Google SEO Tools, and so much more additional with this Online SEO training Certificate course in Coimbatore, India.
Online SEO Certification Course Training in Coimbatore, India
Weox Technologies, a leading Digital Marketing Company in Coimbatore, India, provides an advanced (SEO) Search Engine Optimization certification course and training that has been meticulously crafted by industry experts who weave in their expertise, industry knowledge, and latest trends to provide you with more than just a course but an experience. It is finished with fantastic Search engine Optimization training in Coimbatore, India, which will help you establish appealing SEO methods and allow you to wear the crown of brilliance. Because of our 5+ years of experience, we provide the best Search engine Optimization certification course and training with placements at the best organizations in the industry.
Weox Technologies SEO training in Coimbatore, India, provides students with the best approaches. Their SEO Training module is meant to aid students in learning the finest search engine optimization techniques. It is the only SEO Institute in Coimbatore, India, that will educate you on how to get relevant visitors to your website so that your business may reach the right people. This SEO course will help you increase traffic from search engines like Google, Yahoo, and Bing. This SEO training in Coimbatore, India, is crucial since it trains future generations for potential search engine concerns.
Best Online SEO Course in Coimbatore, India
Weox Technologies SEO Training in Coimbatore, India, is prepared by Experienced Professionals with 5+ years of Digital Marketing Expertise. Our Marketing Experts handcraft our SEO Course modules to cater to current Digital Marketing trends, and our SEO course is designed to make learners proficient with the various SEO techniques and how to implement them efficiently, as well as have the capability to perform competitor analysis and know-how to manage the Google Algorithm rollover. A thorough understanding of the factors that impact a website’s Google ranking.
With our online SEO training course, you can generate more leads for your website, the website of your company, or the organization for which you work. You may also help your clients’ websites appear naturally at the top of the first SERP. This training will also help you improve your brand’s or your client’s reputation because customers trust brands that rank high in the SERPs of major search engines.
How Search Engine Works?
Search engines crawl the Internet, seeking certain site features (mainly text) to establish the purpose of a site. It is not the most exact definition since, as we will see later, search engines perform various tasks to provide search results, including crawling, indexing, processing, relevance determination, and retrieval. This course is designed to prepare students to become SEO professionals. The programme covers social media marketing, optimization, search engine marketing, SEO strategies, content marketing, and many other areas. This SEO course in Coimbatore, India, also covers technical site optimization to provide you with new work opportunities in the IT area connected to internet marketing.
Crawling: To begin, search engines explore the Web to discover what is available. This task is carried out by a piece of software known as a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to the next and index everything.
Indexing: The content of a page is indexed once it has been crawled. The indexed page is preserved in the giant database and can be retrieved later. Indexing identifies the words and expressions that best describe a website and assigns particular keywords to the page.
Retrieving: The search engine assesses a search request by comparing the search string in the request to the indexed pages in the database. The final stage in the operation of a search engine is to obtain the results. It is more than displaying them on the browser, i.e. the endless pages of search results organized from most relevant to least relevant sites.
Search Engine Algorithm
The search engine algorithm aims to present relevant, high-quality search results that respond to the user’s request/question as rapidly as feasible. They will offer several possibilities so that the user may select any option from the list of search results, and this action, along with past activity, will then feed into future learnings that may affect future search engine rankings.
How Search Engine Performed: When a user inputs a search query into a search engine, the linkages of all relevant sites are recognized from the index, and an algorithm is used to rank the connected pages into a result. Several search engines prioritize the most relevant results using various algorithms and indexes. For example, a page that rates highly in Google for a search query may rank low in Ask me.
Picking the Results: The results are significant for developers and users because when a user types a query, the search engine fits it into the index and returns identical results. It is a strategy using multiple algorithms to compare the inquiry to thousands of websites.
Weox Technologies Online SEO Course Training Syllabus
Introduction to SEO
- What are search engines?
- What are search engines?
- How search engines work?
- What is SEO?
- What is Ranking?
- How Google ranks a website.
- Get familiar with the basic terms like crawlers, robots, and spiders?
- Why is it significant?
- How to choose the best search engine.
- SEO Techniques (On page and Off page).
- What is the need for SEO.
- Things to consider before starting SEO of any website
Keyword Research
- Introduction to Keyword research.
- How to do Keyword analysis?
- Keywords density analysis.
- How and why to choose the right keywords?
- Different types of keywords?
- Tools for keyword research.
- Competition analysis.
- Localized keywords research.
On Page Optimization Steps
- Introduction to On-page optimization.
- What are the Title, Description, and Keywords tags?
- Difference between primary, secondary, and tertiary tiles?
- Length of titles, meta description, and Snippets
- Anchor Text.
- Anchor links optimization.
- Headers optimization.
- Importance of Alt tags and Image tag.
- Website structure & navigation menu optimization.
- Filename optimization.
- Page speed optimization tool.
- Google SEO guidelines.
- Google Analytics and Webmaster integration.
- Google sandbox effect.
- Keyword Proximity, Authority, Prominence, and density.
- Broken link analysis.
- Website architecture.
- Bread Crumb.
- Google webmaster tool.
- H1 to H6 Tags and their importance.
- Important keywords in the title, meta
- Descriptions, and content.
- Difference between Internal links and External links
- Image tag optimization.
- Content Optimization.
- SEO friendly content.
- Optimizing SEO content.
- Robots.txt.
- URL Canonicalization/ 404 Implementation.
- Difference between HTTP / HTTPS?
- Different types of Sitemaps and their importance?
- Iframes/ Frames effect on SEO.
- URL renaming/ rewriting.
- Duplicate Content / URLs.
- HTML Validations using W3c.
- On page Audit.
- Creating effective landing pages.
- Yahoo FeedSubmission.
Off Page Optimization
- Introduction to Off-page optimization.
- Local marketing of websites based on locations.
- Social Media optimization techniques.
- Introduction of link building and its types.
- Free classifieds.
- Classifieds posting.
- Press release submission.
- Video submission.
- Social bookmarking.
- Photo & Video Sharing.
- Infographics sharing.
- Document Sharing.
- A home page promoting tips and techniques.
- Strategies to build qualitative and relevant backlinks.
- Competitors backlink research and submission
- Tracking the links and PageRank.
- Directory submission.
- Blog and article submission.
- Forum Posting.
- Forum signatures and commenting.
- Business listing submission.
- Guest blog.
- Local SEO (Local business listing).
- Detail knowledge of Link building and backlinks.
- Content Marketing and its importance.
- Question and answers.
- Web 2.0 submission.
- Importance of backlinks / Link building.
- Submission to follow websites.
Webmaster / Search Console
- Sign up for a webmaster account.
- Verifying website under Google Search Console.
- Introduction on webmaster.
- Effect on inner page ranking through inner linking.
- Search Traffic.
- Google My Business.
- Google Crawling.
- Understanding queries and Average keyword position.
- Search Appearance.
- How to improve website quality and performance by using the information in the search console.
- Google Index.
Google Algorithms and Updates
- Introductions on Search Engine Algorithms?
- How do Algorithms work?
- Algorithm & Google Panda.
- Detail information on Search Engine Penalties.
- A brief introduction to Google EMD Update.
- How to save websites from Google Panda, Penguin, and EMD.
- Recover your site from Panda, EMD, and Penguin.
- Procedures for recovering from Search Engine Penalties.
- What is Google Panda Algorithm?
- How does the Google Panda Algorithm affect millions of websites?
- Things to know about
- Google Penguin.
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Weox Technologies Search Engine Ranking Factors
The backlink profile, which is based on the number, size, and quality of backlinks linking to a website; it’s a very easy look at Google’s approximation of the website’s authority. Each backlink functions similarly to an academic citation. The following are some of the most useful rating factors (in no particular order)
- The relevance and strength of backlinks.
- The content should be accurate and relevant.
- Engagement indicators such as CTR (click-through rate), website size, type, content, style, and loading speed are important.
- Keyword density, keyword headers, elements such as meta tags, URL grammar and spelling.
- Optimization for mobile and desktop.
- Domain authority, in general.
- Social cues and symbols.
- Internal hyperlinking.
- Ranking variables are classified as either on-page SEO elements (including technical SEO) or off-page SEO factors.
Search Engine Optimization Types
Black Hat SEO: Black hat SEO uses search engine-unacceptable tactics to improve a page’s position in search results. These tactics are intended to trick search engines into ranking pages higher in search results, but they offer no benefit to site visitors. The goal is to improve search engine result positions at whatever cost.
White Hat SEO: Ethical SEO is identical to white hat SEO. Search engines permit SEO methods. Both site visitors and search engines gain from white-hat SEO strategies. White hat SEO aims to improve search engine rankings by employing techniques that will not result in the site being penalized by search engines. White-hat SEO is a more time-consuming and ongoing process than black-hat SEO. Asking for link exchanges with comparable websites (considered by some to be grey hat SEO)
Gray Hat SEO: Gray hat SEO refers to SEO practices that are riskier than white hat SEO tactics but are unlikely to result in removing your website from search engines (although a search engine penalty could result). These are bad SEO practices. However, they are not the same as black hat SEO techniques. What is now known as grey hat SEO may become black hat SEO next year.
Weox Technologies SEO Experts will Teach you These Very Clearly.
Keyword Research
In search marketing, keyword research is among the most important, valuable, and profitable tasks. Ranking for the "right" keywords might spell the difference between your website's success and failure. Hence, here are some ideas to assist you in speeding up your keyword research and boosting the efficacy of your search engine optimization. The placement of your keywords will be determined by the target market and the search engine that will rank your pages in their results.
Competition Analysis
The next step is to do competitive research. In this example, we're talking about SEO, but knowing your competition is important in practically every aspect of business, even in the real world. The primary purpose of SEO is to find what your rivals are doing effectively and where they may improve. So, to compete with them, you must adapt your plan.
Organic Search results
These are the unpaid outcomes like its fully on Organic results. The relevancy of websites, which includes unique material, user-friendliness, and website page speed, is used to present results in this type of search. Google SERP (Search Engine Result Page) displays those websites to maintain their credibility, which is what Google focuses on the most.
Paid Search results
This in-organic search result is paid for by constructing landing pages and running adverts such as Google AdWords and Bing ads on those sites. Nonetheless, there are various technicalities to running advertising, such as PPC, to achieve ad quality. This sort of search result is beneficial for getting rapid results. However, it is not recommended for people looking for ROI (Result in investment).
URL Optimization
URLs are essential in SEO, and you should plan ahead of time to ensure that your URLs are as SEO-friendly as possible. Instead of a tangle of special characters or numbers mixed in with words, each URL should be human-readable. It should be prominent and indicate the site’s purpose.
For example, https://www.weox.in/seo-company-india.php is significant since it notifies consumers that the site offers a variety of SEO-related topics and recommendations. Using hyphens (-) instead of underscores is a good practice recommended by Google. SEO experts advocate utilizing canonical tags or 301 redirects for duplicate sites or pages with identical content; otherwise, the value of the content may be lessened since ranking signals may distribute it across numerous URLs.
XML Site Maps and HTML Site Maps
XML site maps built for search engines and HTML site maps made for people. An XML site map is a machine-readable list of your website’s pages that you want search engines to index for SEO purposes. It gives crawlers information like the most recent update, its relevance or importance, alterations, and connected data. XML site maps are domain-specific and let spiders conduct in-depth website searches. Broken links, for example, or a lack of internal connection might be major issues prohibiting crawlers from indexing web pages. Although a site map does not guarantee that crawlers will index all of your website’s pages, it will significantly increase accessibility because search engines can easily digest such data.
An HTML site map is tailored to your website’s visitors and aids them in locating certain pages. All categories and commodities can be described in detail. It improves semantics and simplifies the user experience by making consumers feel at ease with your website. Because user experience is crucial in SEO, you should incorporate XML and HTML site maps in your strategy. Ensure that your XML site maps are thorough for search engines; on the other hand, HTML site maps should be more concise so that users can easily navigate them.
SEO experts recommend a favicon in the title bar next to the URL since it provides credibility and assists in effective branding. It substantially increases trust and aids people in recognizing your website. Although favicons provide no direct SEO benefits, they do increase usability. Google Chrome bookmarks provide signals to the search engine, which maps bookmarks to Web sites. It is not a huge concern, but it does help the user.
Responsive Websites Optimization
Throughout the digital marketing age, smartphones have emerged as the preferred option for online purchasing, e-commerce, and locating useful content online. Before, designers would create a desktop version and then eliminate heavy-duty functionality to create a mobile-friendly version. Yet, as internet marketing and social media have grown, mobile phones and tablets have grown in popularity.
According to research, mobile phones and tablets account for the vast bulk of internet traffic, largely surpassing desktop websites. As the target audience has switched dramatically from desktop to mobile users, web design frameworks such as Bootstrap and Foundation have adopted the mobile-first philosophy. Designers used to create two sites: one for mobile devices and another for desktop PCs. Prioritizing mobile site optimization above desktop site optimization is crucial. It can be challenging if the mobile version is stripped-down with fewer features and less information than the desktop site.
Social Media & Inbound Links
Use social media optimization and marketing to expand your reach. Social media is an amazing tool with an ever-expanding reach. You can network and greatly broaden your network. Reaching out to an existing target audience is beneficial since people may share and promote your website. Sustain contact with your audience and keep them up to date. Facebook and LinkedIn, for example, might be wonderful instruments for significantly increasing your commercial horizons. Twitter enables you to share information and keep your followers up to date. The capabilities of these social media platforms may be utilized for branding and advertising for a fraction of the price of traditional marketing methods such as television advertising, press releases, and Yellow Pages listings.
Inbound Links: Inbound links from other domains that point to your website. Links from high-authority and page-rank domains are preferable and more believable than those from low-authority or page-rank domains. The number of domains linked to your website might be significant. According to studies, connecting to your site from other domains can aid SEO implementation. You must also use the canonical tag since you have two URLs for the same site with equivalent content. Additionally, a diluted mobile site results in a poor Experience.
Blogging & Localization and Citations
Blogging: Blogging is an excellent method for enhancing user engagement. You can keep consumers up to date on the latest trends and advances in your industry. A helpful blog article gives more information about your products or services, and a blog might include troubleshooting instructions, product-related material, and important information. Several blogging sites and tools are available to help you reach out to your target audience. Inbound and relevant links from your blog to your website help your SEO implementation.
Localization and Citations: Local SEO is a crucial off-page component because it caters to the user’s area. It is perfect for small and medium-sized enterprises since it connects them with users in their nearby vicinity. Google My Business authorizes you to list your business and have it appear on search engine results pages. You may list and categorize your products or services so that they display when a search query for that category or niche in the region is entered. Working hours, updates, and contact information can all be provided, increasing accessibility.
