Digital Marketing Course in India
Know all about Digital Marketing strategies through our Digital Marketing Training in Coimbatore at Weox Technologies, a Leading Digital Marketing Services provider in Coimbatore, India, and you can work out all the different aspects of digital marketing in real-time Projects with 100% placement Support.
Digital Marketing Course in India
A digital marketing certification might help you advance in your digital marketing career. Get marketable skills and a practical understanding of digital marketing strategies, such as search engine optimization (SEO), search engine marketing (SEM), social media, and email marketing. Weox Technologies in India provides 100% practical and advanced-level digital marketing courses with placement aid. Weox Technologies is India’s fastest-growing Digital Marketing Company.
Weox Technologies has been successfully functioning in the market for over a decade. The moment has come to produce future digital marketers by introducing the Weox Technologies Digital Marketing Company. Because of his practical approach and leadership abilities, Weox Technologies in-state delivers India’s best digital marketing courses. You will be given incredible benefits such as complete job aid, flexible scheduling, live training, etc.
What is Digital Marketing?
A reporting and analytics engine may be connected to a digital marketing campaign, allowing the organization or brand to track a campaign’s performance in real-time, such as what is being watched, how frequently, how long, and other activities such as response rates and transactions. Weox Digital Marketing Company provides digital marketing training in many languages, including Tamil and English.
Depending on your choices, Our Digital Marketing Experts will train you so that you will be industry-ready after you complete the course. We make every effort to promote overall development. Get Weox Technologies Digital Marketing Company’s digital marketing training and learn everything from the foundations to the advanced level.
24×7 services: The use of digital marketing in the digital era not only helps businesses sell their products and services but also allows them to give online customer care via 24×7 services, making the consumer feel supported and valued.
Feedback: The benefit of social media in digital marketing interaction enables businesses to receive both positive and negative customer feedback while also understanding which media channels work best for them..
Competitive Advantage: Digital marketing provides brands and businesses with a competitive advantage. Customers increasingly share their thoughts about their interactions with a product or brand on social media, blogs, and websites.
Unsurprisingly, billions of dollars spent on traditional channels are already transferring to digital marketing endeavours, and this trend is projected to increase as the Web expands. SEO is an acronym that stands for Search Engine Optimization, and It is the method of gaining visitors through free, organic, editorial, or natural search results provided by search engines. It is the phrase used to describe striving to improve search engine rankings. In many respects, it’s website quality control.
Our Weox Digital Marketing Course in India | Course syllabus
Digital Marketing Introduction
- What exactly is marketing?
- What exactly is digital marketing?
- Understanding the Marketing Procedure.
- Contribute to sketching sessions involving non-designersCreate, and pattern libraries.
- Understanding the Process of Digital Marketing Improving Visibility, What exactly is visibility?
- Visibility Categories, Visibility Examples, Visitor Participation, What exactly is engagement?
- Why is it significant?
- Engagement Examples Increasing Targeted Traffic Marketing that is both inbound and outbound, Turning Visitors into Leads, Conversion Types, and Understanding the Conversion Process, Tools Required.
- Traditional marketing vs Digital marketing
- What is the distinction between digital and conventional marketing, and why does it matter?
- Digital Marketing Tools.
- How We Utilize Traditional & Digital Marketing?
Digital Marketing vs Traditional Marketing
- What is the difference between digital and conventional marketing, and why does it matter?
- Traditional Marketing Advantages .
- The Pitfalls of Conventional Marketing.
- The Advantages of Digital Marketing.
- Why Does Digital Marketing Outperform Traditional Marketing?
- Digital Marketing Tools.
- How We Utilize Traditional & Digital Marketing.
Website Planning Process
- What exactly is the Internet?.
- Domain names and domain extensions explained .
- Websites of many sorts.
- In terms of functionality.
- Planning and Designing a Website.
- Purchasing a domain name and web hosting.
- Adding a Domain to a Web Server
- Adding sites and content Plugins.
- Creating a website in class using a CMS .
- Determining the website’s goal
- Choosing the number of pages needed.
- Considering engagement possibilities.
- Landing Pages and Search Engine Optimization.
- Developing a blueprint for each webpage.
Search Engine Optimization
- Recognize Search Engines and Google.
- What exactly is SEO? .
- What exactly is SEO?
- The Basics of SERP.
- What exactly are search engines?
- How search engines function?
- A search engine’s primary functions.
- What exactly are keywords?
- Keywords of many kinds.
- Google’s Keyword Planner
- Process of keyword research.
- Understanding keyword combinations.
- Keywords types
- Google Search Tips & Tricks.
Social Media Marketing
- What is Social Media?
- Understanding the existing Social Media .
- Paradigms & psychology.
- How social media marketing is different from others?
- Forms of Internet marketing.
- Facebook & Instagram marketing.
- Understanding Facebook & Instagram marketing.
- Marketing on LinkedIn.
- What exactly is LinkedIn?
- Understanding the Difference Between a
- LinkedIn Business Profile and an Individual Profile
- Recognizing Linkedin groups.
- What is the best way to sell on LinkedIn groups?
- LinkedIn marketing and best practices
- Improving the Return on Investment from LinkedIn Ads.
- Publishing on LinkedIn.
- Business websites LinkedIn
- Recommendation.
- Display versus text.
- Twitter Promotion.
- Twitter Advertising: Everything You Need to Know.
- Making campaigns.
- Types of advertisements.
- Twitter marketing tools.
- Twitter Marketing.
- Recognizing the Video Campaign.
- Making the First Video Campaign.
- The significance of video marketing.
- The Advantages of Video Marketing.
- Making movies available on video marketing websites
- Utilizing YouTube for commercial purposes.
- Developing a YouTube Video Marketing Plan.
- Getting people to your website from YouTube videos Building Video AD groups Options for Targeting.
Google Analytics
- Google Analytics Explained.
- How Google Analytics Works Understanding the Account Structure of Google Analytics Understanding Google Analytics Insights.
- Recognizing Cookie Tracking.
- Google Analytics cookie tracking methods.
- Begin with Google Analytics
- How to Create a Google Analytics Account.
- The distinction between departure rate and bounce rate.
- How to Lower the Bounce Rate.
- How to Create Filters and Segments.
- Understanding objectives and conversions Knowing how to put analytics code to a website.
- How to Create Goals.
- Understanding various forms of objectives.
- Recognizing bounce and bounce rate.
- How to See Personalized Reports.
- Keeping an eye on traffic sources.
- Observing traffic patterns.
- Taking remedial action as needed.
- How to Create Goals funnels?
- The significance of funnels.
- How to Connect Your AdWords and Analytics Accounts.
- The Advantages of Integrating AdWords with Analytics.
- Google Analytics is used to track the effectiveness of marketing efforts.
- What is link tagging, and how does it work?
- Recognizing filters and segments.
Google Adwords & Online Display Advertising
- Outline of Google AdWords.
- Analyzing organic search results.
- Introduction to Google Adwords and Pay-Per-Click Advertising.
- Microsoft Adcenter Overview (Bing & Yahoo).
- Setting up a Google Adwords account Understanding the structure of an Adwords account.
- Campaigns, Adgroups, Ads, Keywords, and so forth.
- Search, display, shopping, and video advertising campaigns.
- The distinction between a search and a display campaign.
- Understanding the Google AdWords Algorithm.
- Understanding objectives and conversions Knowing how to put analytics code to a website.
- How do Adwords rank advertisements?
- A detailed explanation of the Adwords algorithm (ads rank) with examples.
- What exactly is a quality score?
- Why is a quality score important?
- What exactly is CTR?
- Why is CTR important?
- Recognizing bids.
- Developing Search Campaigns.
- Standard, All features, dynamic search, and product listing are the different types of search campaigns.
- Google Merchant Center.
Email Marketing
- What exactly is email marketing?
- How does email work?
- Issues encountered when sending mass emails.
- How can these obstacles be overcome?
- Opt-in and mass emailing are two types of email marketing.
- What exactly is opt-in email marketing?
- Establishing an email marketing account.
- Top email marketing platforms for opt-ins.
- Creating lists and a web form.
- Composing a mass email.
- What exactly are autoresponders?
- Creating autoresponders.
- How does mass emailing work?
- Recommended practices for sending mass emails.
Lead Generation for Business
- Understanding Business Lead Generation.
- What is the significance of lead generation?
- Recognizing landing pages.
- Recognizing a thank-you page.
- Website versus landing page.
- Recommended practices for developing a landing page.
- Best practices for creating a thank-you page.
- Making a landing page is a good practice activity.
- Landing page types.
- Examining trainee-created landing pages.
- Lead conversion into sales.
- Creating a lead nurturing plan.
- Recognizing the lead funnel.
- Lead nurturing steps.
Content Marketing
- What exactly is content marketing?
- An Overview of Content Marketing.
- The goal of content marketing.
- Keyword research to generate content ideas.
- Content optimization for search engines.
- Discussing authority on the blog.
- Steps to Creating an Authority Blog.
- Methods for monetizing authority blogs.
- How should you advertise your content?
- Recognizing the second customer.
- The significance of a second customer.
- How to Get a Second Customer.
Blogging & Freelancing to Make Money
- What exactly is AdSense?
- How can I get AdSense approved?
- A clever method for obtaining Google AdSense approval.
- Using the interface of your AdSense account.
- Putting advertising on your blog Then we will disclose a hidden strategy for making money with AdSense.
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What You'll Learn?
Digital Marketing Strategy Template
The Customer Value Journey is the strategic foundation for all Digital Marketers. All other digital marketing disciplines and approaches are built on it. You’ll start the Weox Technologies Digital Marketing course by studying marketing strategies, brand positioning, mobile marketing, web analytics, and user research. You’ll learn how to use critical SEO tools, perform adequate keyword research, and create user personas, which will help you to make marketing material that engages with your target audience and increases your digital marketing efforts.
Tools and Key Skills
- Digital Strategy
- Content & Copywriting
- Customer Journey
- Personas
Create a Content Marketing Strategy
When done effectively, content marketing will attract prospects and guide them through a marketing funnel, resulting in increased sales and the expansion of your business. Learn how to create “perfect” content and construct your content marketing plan.
Creating a Digital Advertising Strategy
Traffic is the key to efficient digital marketing. You can quickly increase traffic, income, and growth by understanding traffic acquisition. This section will teach you how to develop a successful digital advertising plan. Every digital marketing endeavour creates a large amount of data. Our Digital Marketing courses will educate you on gathering and analyzing marketing data, allowing you to leverage digital marketing analytics to give valuable business insights.
Digital Marketing Reporting
Learn how to use Google Analytics, including critical audience, acquisition, and behaviour reports used by digital marketers. Discover how to utilize Google Analytics on a real-world website..
Recognizing Social Media Marketing
Being “social” entails more than just using Facebook and Twitter. See how to use the Social Success Cycle to attract, engage, and sell to your fans and followers. Social media is utilized by billions of people to be entertained and informed. Discover how to harness the different properties of the world’s most famous social media sites, such as Facebook, Instagram, Snapchat, LinkedIn, Twitter, and TikTok, to engage and develop your community utilizing this powerful inbound marketing tool.
Social Media Marketing (SMM) Platforms & Influencer Marketing
Social Media Marketing (SMM) Platforms: Learn about the unique qualities of each network and its consumers, the many sorts of social media advertising accessible, and how to generate compelling content within each social platform’s ecology. Learn the most effective digital marketing strategies for Facebook (including Facebook ads), Instagram, Snapchat, LinkedIn, Twitter, and TikTok.
Influencer Marketing: Learn the complexities of influencer marketing, including what they are, how to categorize them, and how to engage them to promote your product or service. You’ll learn how to employ social media influencers step-by-step, including choosing a platform, finding an influencer, constructing a contract, and more. You’ll also learn how to budget for and plan your social media marketing operations and how to measure digital marketing KPIs to evaluate their effectiveness.
Creating a Search Engine Marketing Strategy
Search marketing has grown considerably recently. Still, we consider this to be good news! It may enhance your website’s traffic and visitor trust while complimenting your other digital marketing disciplines. Learn how to execute search engine optimization here correctly. Search engines have become one of the most powerful platforms, allowing modern Digital Marketers to engage target customers and direct them to your company’s website. This Digital Marketing course’s next lesson will show you the differences between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and how to use both organic and paid search as part of your search engine marketing methods. You’ll acquire hands-on experience performing keyword research and developing effective sponsored adverts with Google AdWords.
Best Email Marketing Practices Throw out any rumours to the contrary. Email is alive and well; if you know how to use it, it may help you significantly develop your business. Discover how to use email in a developing organization to move prospects and customers through the Customer Value Journey as quickly as feasible. Despite its widespread use, email marketing is one of the few digital marketing channels firms can own, allowing them to reach their target audience on their terms. Learn how to build an email list and create efficient email marketing campaigns, with hands-on experience using MailChimp to design effective emails and drip programs to meet various digital marketing goals.
Conversion Rate Optimization as a Growth Drive
Conversion rate optimization may appear complicated, but it is not. It is also necessary for your success as a digital marketer. We’ll guide you on how to set up a basic framework to show everything you do as a digital marketer.
Using Website Analytics in Digital Marketing If numbers aren’t your thing, we’ve covered you. Website analytics is an excellent resource for identifying what works, what doesn’t, and what steps to take next. Learn the method we use at DigitalMarketer—anybody may use it.
Paid Search: Create a Google Adwords strategy incorporating Pay-Per-Click (PPC), display adverts, and retargeting ads to achieve your digital marketing campaign objectives.
SEO Techniques: Learn how search engines work and practice conducting keyword research and prioritizing top terms that will drive your SEO efforts using Google’s Keyword Planner.
Best Digital Marketing Courses in India
Search marketing has grown considerably recently. Still, we consider this to be good news! It may enhance your website’s traffic and visitor trust while complimenting your other digital marketing disciplines. Learn how to execute search engine optimization here correctly. Search engines have become one of the most powerful platforms, allowing modern Digital Marketers to engage target customers and direct them to your company’s website. This Digital Marketing course’s next lesson will show you the differences between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and how to use both organic and paid search as part of your search engine marketing methods. You’ll acquire hands-on experience performing keyword research and developing effective sponsored adverts with Google AdWords.
Best Email Marketing Practices Throw out any rumours to the contrary. Email is alive and well; if you know how to use it, it may help you significantly develop your business. Discover how to use email in a developing organization to move prospects and customers through the Customer Value Journey as quickly as feasible. Despite its widespread use, email marketing is one of the few digital marketing channels firms can own, allowing them to reach their target audience on their terms. Learn how to build an email list and create efficient email marketing campaigns, with hands-on experience using MailChimp to design effective emails and drip programs to meet various digital marketing goals.
Why Choose Weox Technologies Digital Marketing Course?
- Weox Technologies is a top digital marketing training firm in Coimbatore. We’ve been in business for four years.
- Super-sessions are conducted every other Sunday. Industry experts share their real-world experiences with students at these sessions
- Industry experts include Cybage, Merkle Sokrati, and TCS
- Learn from Google-certified industry professionals who have used Digital Marketing to sell small and medium-sized businesses. They provide a step-by-step Digital Marketing guide for novices to learn all there is to know about digital marketing and how it works.
- Upon course completion, Weox Technologies offers all its students 100% job placement assistance. Flexible batch scheduling enables you to get the most out of your applications.
- Understand the basics of digital marketing. There is no need to pay tuition first; instead, attend the sample lecture to watch the learning process before deciding.
Weox Technologies Digital Marketing Cource Benefits
Better Job Prospects
By the end of 2022, the need for Digital Marketing expertise is estimated to hit 20 lakhs. One may make a good life after completing our Digital Marketing Course in Mumbai. Monthly earnings for new graduates may range between Rs 15,000 and Rs 20,000. Students with more than two years of experience might anticipate a monthly salary of Rs 25,000 to Rs 30,000. The growth of digital marketing has been phenomenal, and it is expected to continue. Said digital marketing's future seems to be secure and bright.
Explore Different Sectors
Mastering digital marketing is the right step for you if you want to change jobs or have the freedom to do so. Every sector on the globe can benefit from digital marketing. The need for digital marketing is consistent across all industries, from pharmaceuticals to fashion and service education. If you're a new or seasoned digital marketer, you've undoubtedly looked at the latest digital marketing trends at some time!
Explore Different Sectors
Were you searching for a reason to raise your pay? There is a significant need in the industry for competent digital marketing professionals, but the supply is limited. Professionals interested in a career in digital marketing must stay current on the latest digital marketing trends in the industry. As a result, you have the right to seek more compensation, and there is no reason for you to be denied.
