Backlinks are essential to Google. Your page will look more meaningful and valuable with more high-quality links. To rank better and get more people to visit your website, build as many high-quality backlinks as possible through intelligent marketing.

But you need to know that only some links are the same. The best links have a lot of respect and are connected to your site. If you sell IT services and get a link from a pizza place, it will only do your site a little good. Google might even think you are trying to cheat the system and punish you. How do you get links to your site like these? From the book I just linked to above, here are some tips:

• Make information that is worth linking to and has a lot of value.
• Write guest posts for websites that people trust.
• Get quoted in magazines, blogs, and podcasts that many people read.
• Do a particular study.
• When someone quickly talks about your brand, ask them for a backlink.
• Work with people with many impacts, blogs, and related media.

Use video marketing to increase website traffic.

Video marketing is becoming increasingly popular as smartphones make making and editing movies easy. Video SEO helps you get more views on YouTube and in the main Google SERPs (Search Engine Results Pages). It also helps you get more people to look at the pages on your website that link to the videos. Videos also do well on social media sites and get more attention than other posts.

With video marketing, you can show your brand’s personality in a way that you can’t with other forms of online marketing. You can naturally talk to your audience and show them how your business works behind the scenes. HubSpot’s growth has been helped by video marketing. They have made over 1,000 movies on YouTube, many of which aren’t about their goods. Instead, they are just trying to explain the business to people.

Target also makes a lot of funny videos—39 in the last month alone at the time I’m writing this! In its “More Ways to Enjoy” film series, the company shows how its products can be used in many ways. Most of them seem odd. It’s a new and exciting way to show easy facts about a product. Another perfect example of Target’s video marketing is its “Let’s Target” video sequence, in which Hollywood celebrities call their buddies and teach them something unique.

Get traffic to your website with Webinars.

Webinars are a tried-and-true way to get more people to visit your website, connect with your audience, get them more involved, and build a great business. They let you show how much you know about a particular subject while also helping your audience solve issues. Webinars are beneficial when people want to know more about a topic. They are also a great way to show off a product or service and find new leads.

Dassault Systems is a multibillion-dollar company that helps companies design and build goods with 3D experiences. The company is always putting out new training webinars. Its library contains more than 500 webinars and movie workshops. It’s an exciting way to get new customers and keep the ones you already have because it gives difficult replies.

Host events

Live events (virtual ones) are a great way to meet people in your field and possibly new customers. Talking to people in person does something that ads, blogs, and email marketing can’t. When you host live events, you can build meaningful relationships and give people a unique experience at the same time. By telling people about the event, you can get many people to visit your site or landing page. Also, it’s easy to turn what happened at the event into content that will always be useful for your website. You could, for example, make pictures and paper decks of the talks available or hold a conference with short outlines of what was said.

Sponsor events

Events can also bring more people to a website by getting sponsors. Sponsoring events in your business is a simple way to get your name in front of the people most likely to buy from you. When you support an event, the people in charge will do a lot of advertising, including advertising for your brand. It’s a way to reach more people by using the event manager’s handy list of contacts.

Depending on what’s going on, there may be more than one way to get people’s attention. You can put a free download on a Website landing page on your website specifically for people attending your event. You could also give away branded things that people will want to use.

It costs money to sponsor an event, but the new traffic and leads that come from it can be very valuable.

Deploy social media to increase website traffic.

Since billions of people use social media daily, it’s a straightforward way to get people to visit your site. It is especially true for the people you already know and who know you. When making your social media plan, remember a few essential things.

First, determine which site your audience will most likely use. LinkedIn might be your best bet if you run a business that sells to other companies. If you want to sell to people in their 20s and 30s, Instagram is a good choice. Trying to reach GenZ? Then consider TikTok.

Second, you should give your fans something of value and talk to them often. You need to do more than post links to your site and expect people to come. You need to know what’s on their minds, talk to them often, give them unique information, answer their comments and questions, etc.

Get website traffic with influencer marketing.

When you think of influencer marketing, you probably think of beautiful people on Instagram who post pictures of themselves on the beach or top of mountains. And while that’s a part of it, there’s a lot more to it than that. There are leaders in almost every area, like marketing, IT, beauty, farming, and human resources (HR). Some have millions of fans, while others have only a few thousand.

On the other hand, small names often have a more significant effect than big names. That’s because their fans are usually much more dedicated and interested.

Micro-influencers function to earn the trust of their buffs. So, they know much about what is essential to your viewers and what will catch their attention. To do this, get important information from source micro-influencers. Then, work with them to develop new ideas for marketing on social media and gifts. Working with and getting to know leaders can get you much attention and leads.